Technology and art often seem at odds with each other. Technology usually places a heavy focus on functionality over form. Art is usually seen as pure form over function. But technology and art go together far more than most people would ever suspect. Any form of art which takes ideas into the physical realm will benefit from technology. Some recent examples of the technology used in fashion design highlight just how well these two ideas can work together.
ApparelMagic is one of the most popular apparel software suites. Part of ApparelMagic’s appeal stems from cutting edge programming techniques. It made the leap to a cloud based architecture when most other companies were still struggling with the concept. The switch instantly put ApparelMagic onto any computing platform with a modern web browser.
ApparelMagic is made even more notable for the variety of functions it can provide to users. It’s able to assist in the design, marketing and sale of cutting edge fashions. The cloud based technology also ensures that it’s always up to date with the latest features.
6. Body Scanning
One can easily look into history and see great ideas which simply weren’t feasible at the time. This is a common occurrence in both technology and fashion. But by bringing the two together it’s sometimes possible to leap even the most difficult hurdles. Fashion designer Manish Arora has achieved some incredible results with his efforts to update overly ambitious fashion ideas of the past.
Arora’s success comes down to a combination of amazing skill and amazing scanning technologies. A full body scan is a prerequisite for some of his reimagined designs from the past. Those designs initially failed due to the fact that they couldn’t be properly fitted to an individual’s unique body type. But the use of body scans has given Arora the ability to perfectly tailor complex outfits to complex bodies.
5. Integrating Functional Technologies
Water is one of the fundamentals of life. It’s easy to find within modern towns and cities. But the further into the wild someone ventures, the more scarce clean drinking water will become. Hyeona Yang and Joshua Noble have combined fashion with filters to help people stay hydrated. The CIID students fused a fashionable design with advanced filtration systems to create the ultimate raincoat. The coat captures rainwater through the hood and processes it through a system of powerful filters.
The end result is the perfect item for people who want to look fashionable when adventuring beyond the borders of civilization. The design is interesting in and of itself. But the most interesting thing about the raincoat is how it showcases ways in which functional technology can impact fashion design.
4. 3D Modeling Software
3D modeling is a common practice among architects and engineers. Slowly but surely it’s also becoming more well known among fashion designers. Using 3D modeling software to create fashion is still a somewhat niche area in the fashion world. But brilliant innovators such as Julia Körner ensure that it will soon be a common technology used in fashion design.
Körner has an extensive academic background, to the point of serving on the faculty at UCLA’s Architecture and Urban Design Department. She also has an exceptional skillset which makes 3D modeling more applicable for personal use. But the technology is slowly becoming more accessible for the average fashion designer.
3. 3D Printing
3D modeling emphasizes an important point about clothing. People usually start out new fashion projects by sketching ideas onto paper. This process will automatically limit the design to a 2D perspective. Using 3D models for clothing can suddenly make 2D mockups seem overly abstracted. But a 3D model also opens up the option of using 3D printing.
3D printing is still a fairly new technology used in fashion design. But the results are impressive enough to showcase just how important 3D printing is to fashion. The Kinematics Dress is one of the most notable examples of 3D printed fashion. The results have been stunning enough to earn permanent display within the Museum of Modern Art.
2. Smart Tailoring
Smartphones have revolutionized communication. And smart tailoring aims to do the same with fashion. Smart tailoring is also known as Direct Panel on Loom. It’s currently used by August Fashion to create a high end clothing line. The technology is able to essentially offer up the best of both worlds. It brings the warmth and beauty of a loom. But the overall efficiency of the loom is vastly increased thanks to digital controls.
The loom’s overall fabric efficiency is around 15% higher than normal. At the same time, smart tailoring is able to reduce lead-time by 50%. The end result is garments which can be as beautiful and one of a kind as something made by hand.
1. The Internet
The technology used in fashion design isn’t just about creating a product. There’s far more to fashion than one specific trait. The spectacle of the catwalk is just as important as the initial inspiration. Likewise, the technology used in fashion design influences every part of this process. Some companies, such as Burberry, are taking this idea to the next level. And they’re doing so through the use of high tech items that are already in everyone’s hand.
Burberry has stated that digital technologies are a part of how they think and a part of how they deal with customers. They’ve continually found new ways to use the technology people love as a central part of their business model. The internet is easily the most prominent example of Burberry’s view of technology.
Burberry has integrated high speed internet connectivity into almost every part of their fashion empire. People can watch live events as models walk down the catwalk. And those same customers can even place digital orders the second they see something they love. Even Burberry’s shops are an example of digital convergence. The stores lack any kind of physical register. Instead, customers make purchases in the store through the use of smartphones.
Fashion designers have always had a knack for turning mundane objects into stunning art. When fashion designers focus on the technology used in fashion design they’re able to take unrelated tools into new areas. In some cases this might involve building beautiful new looks upon something previously seen as purely functional. Other times they might bring seemingly unrelated software into the design process. But the one constant is that the technology used in fashion design is always growing and improving.